SHOWHEROES BETTER  MEDIA

BUILT WITH EMPATHY AT

OUR CORE

  • As a responsible ad tech company, we aim to balance people, planet, and profit.

 

  • Our Better Media Framework is ShowHeroes commitment to ethical, sustainable, technology-driven, privacy-protecting and diversity-focused business.

 

  • Our long-term commitment is to positively impact our environment, community, employees, and the wider world.
Watch video

RELEVANCE

AT THE HEART OF OUR BUSINESS MODEL

Relevance fuels unique content and yield offerings for publishers, as well as quality creative production and campaign delivery for advertisers. As a result, it provides the best on-page experience for users.

 

  • Publishers effectively monetize from incremental video inventory
  • Advertisers achieve maximum brand safety and suitability
  • Users experience privacy-compliant content and ads
Watch video

FIVE PILLARS OF BETTER MEDIA

CONTENT & CREATIVITY

Think global, act local

Better media is built with strong, independent supply partners. Value within this ecosystem is derived from creativity and innovation.

Our premium publisher network is made up of hand-picked partners with diverse and local voices who share the same Better Media ethos.

As a co-publisher, we exemplify editorial excellence through quality journalism from reliable information and entertainment sources ensuring brand safety and suitability.

DATA ETHICS

Choose a privacy-first approach

SemanticHero’s semantic targeting technology delivers value and relevance for both users and advertisers without harvesting user data and refrains from any user profiling or remarketing tactics. User data is protected at every step.

Viewability, brand safety, ad quality, and verification are measured and ensured through long-term relationships with MOAT, IAS, DoubleVerify, and Adalyser.

We’re committed to applying the same ethical, privacy, and social standards across all markets.

ARTIFICIAL INTELLIGENCE

Embrace and test new technologies

We embrace and actively test new technologies to further develop our best-in-class creativity, performance and distribution across our global network. ShowHeroes has been incorporating artificial intelligence with our machine learning technology since 2020.

AI algorithms and applications offer enormous potential, driving some of the most important developments in our industry. Generative AI tools offer exciting potential and positively impact the amount and quality of video content and ads available.

When given access to the right data, AI is the perfect catalyst for relevance, which directly translates into user engagement.

ENVIRONMENTAL FOOTPRINT

Be mindful of the resources we share

We record, actively reduce and then compensate for our CO2 footprint through partnerships with carbon measurement and management platforms Cedara and Scope3. We aim to achieve net zero before 2030.

By applying dynamic scaling and energy-efficient servers and producing highly compressed and adaptive video streams we reduce unnecessary bandwidth and resource usage.

We’re holding business partners across the whole value chain accountable for their influence on the environment.

DIVERSITY, EQUITY & INCLUSION

Show respect for each other

Diversity, equity, and inclusion principles shape our culture, operations and client relationships.

We actively foster a culture of awareness and acceptance through open communication and ESG initiatives. Our authentic and inclusive content is representative of today’s society and is designed to be relevant for the diverse preferences and interests of all people, cultures and ethnicities.

In our product portfolio, we offer special charity ad formats to raise awareness together with our advertising clients and partners.

ShowHeroes’ DE&I Task Forces propose and conduct improvements throughout all company structures and markets.

LET’S DRIVE CHANGE

TOGETHER

Tanya Priyank

VP International Growth & Better Media

Get in touch…

 

 

...with us to understand our Better Media Framework and how to align with these principles as our partner.