Introducing: Green Media for CTV

We’re dedicated to minimizing the environmental impact of its video and display campaigns for CTV within the digital advertising industry. With that in mind, we’re thrilled to unveil our Green Media Product (GMP) for ConnectedTV. The product is powered by Scope3, a trailblazer in providing carbon data solutions for the advertising and media sector.


The current state of digital advertising has a significant carbon footprint, with a single campaign potentially producing hundreds of tons of greenhouse gas emissions. That’s why we formed a strategic alliance with Scope3 last November, with the goal of achieving substantial reductions in the environmental footprint of its advertising activities.


Thanks to our alliance, carbon measurement is now accessible in ShowHeroes’ ConnectedTV (CTV) campaigns. CO₂ emissions are not only calculated and offset, but these packages are also designed to be low-emission and comply with Scope3’s Green Media standards.


With the initial CTV Green Media campaigns conducted through H1 2023, there was an average emission of 0.3 grams CO₂e per impression – while typically speaking, one programmatic ad impression equals 1g CO₂e!


Gui Kfouri, Head of Customer Success Scope3, says:

“As CTV continues to capture a larger portion of advertising budgets, it’s important that sustainability tools can accurately measure the emissions associated with the channels where marketers are spending. We’ve learned a lot about the emissions in advertising over the last eighteen months and leveraging that data to make informed decisions around newer channels like CTV will ensure the ad industry is growing responsibly and sustainably. We are excited to partner with ShowHeroes Group on the launch of their Green Media Product for CTV as the industry continues to move toward a more sustainable future."

Leading this transformative journey is our CTV Innovation Team. Sarah Lewis, ShowHeroes Global Director of CTV, had this to say:

“Our CTV Innovation Team offers a proposition that is both trailblazing for our clients and aligned with our sustainable values. By introducing Green Media for CTV, we are proud to contribute to our Better Media framework, fostering heightened awareness within the industry about our collective environmental impact. Through this initiative, we are not only offering cutting-edge solutions that effectively reduce emissions but that also actively address our responsibility to mitigate our carbon footprint.”

As the digital advertising industry undergoes a paradigm shift towards environmentally conscious practices, we hope our introduction of the CTV Green Media Product represents a significant landmark. Our collaboration with Scope3 shows the power of innovation, leadership, and shared commitment to driving positive change within the digital advertising landscape.