CONTEXTUAL VIDEO CONTENT
SUSTAINABILITY

Boost the user experience on your pages by adding unique theme-related video content which covers topics ranging from seasonal activities, tips & tricks, best-of-lists to recipes. Your users will love it!

Turn each page impression into a video impression at no extra cost.

To add video content to any article, simply tap into our growing library of +150k editorial pieces. Serve the videos through the ShowHeroes video player and leverage incremental monetization opportunities with perfectly matching midroll ads from global demand sources.

Based on a deep page analysis, our AI-driven semantic engine SemanticHero picks the best video for any given article in real time, creating sticky user experiences and highly brand-suitable environments for advertisers. SemanticHero takes into account keywords & metadata, semantic concepts, entities and sentiment.

These are matched with the metadata in the ShowHeroes video library to identify and deliver the most relevant & best performing video for each article. Publishers benefit from 15% higher VTRs and +10% increased ad revenue with content playlists curated by SemanticHero.