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UK / 3 March 2021
Publishing: From chasing revenue to changing an industry
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UK / 15 March 2021
Publishing: transparency, trading and the demise of the third-party cookie
Publishers big and small will benefit from a more trusted and transparent digital ecosystem once third party cookies are all but eradicated, say experts from across the industry. They believe that publishing has suffered from previous digital practices but titles are now in control of their own futures, exploring options such as leveraging their first party data and branching out into new commercial opportunities. Read more
UK / 11 March 2021
How premium publishers are setting out their digital stalls in a changing ecosystem
It’s been quite a 12 months for publishers, with the fall-out of a pandemic, together with huge shifts in browser strategies. Yet, these changes may well shape a more confident industry that delivers for advertisers and readers alike. Read more
UK / 04 March 2021
Publishing: From chasing revenue to changing an industry
Premium publishers have lost out in today’s digital ecosystem, with much of the monies going towards the platforms and slices of advertising cash lost between the layers of the third-party middlemen. Read more
UK / 02 March 2021
Providing a Real Video Alternative: Q&A with Steve Filler and Ilhan Zengin, ShowHeroes Group
One month on from ShowHeroes Group’s acquisition of London-based video tech collective Union Media, we spoke to Steve Filler, former MD of Union Media and now UK country manager of ShowHeroes Group, and ShowHeroes Group CEO Ilhan Zengin (both pictured below), to find out what the move means, and what the company hope to achieve going forward. Read more
UK / 01 February 2021
ShowHeroes Group Acquires Union Media: Q&A with Ilhan Zengin and Steve Filler
European video production and solutions provider ShowHeroes has today announced the acquisition of Union Media, a joint venture which helps advertisers run contextually-targeted campaigns across local European publishers. The move sees ShowHeroes formally enter the UK market for the first time. Read more
UK / 01 February 2021
Union Media fully acquired by ShowHeroes Group
ShowHeroes Group is acquiring Union Media, the London based joint venture between five leading EMEA video technology providers. As a strategic partner for key European programmatic buying hubs, Union Media was founded in London in 2020, offering global advertisers the benefits of a single point of access for multimarket video campaigns, while ensuring their ads run on genuine, high quality regional and local market publishers. Read more
UK / 01 February 2021
Union Media fully acquired by Showheroes Group
Showheroes Group is acquiring Union Media, the London based joint venture between 5 leading EMEA video technology providers. As a strategic partner for key European programmatic buying hubs, Union Media was founded in London in 2020, offering global advertisers the benefits of a single point of access for multimarket video campaigns, while ensuring their ads run on genuine, high quality regional and local market publishers. Read more
UK / 01 February 2021
Union Media fully acquired by Showheroes Group
Showheroes Group is acquiring Union Media, the London based joint venture between 5 leading EMEA video technology providers. As a strategic partner for key European programmatic buying hubs, Union Media was founded in London in 2020, offering global advertisers the benefits of a single point of access for multimarket video campaigns, while ensuring their ads run on genuine, high quality regional and local market publishers. Read more
