Explore the process of extending campaign content beyond traditional marketing channels and integrating it thoughtfully into our product experiences. By repurposing and adapting video assets with care, we create designs that strengthen brand identity, enhance user engagement, and bring campaigns to life within the product environment.
EXAMPLE FROM TK-Maxx MOCKUP
We took screenshots from a video that contains environment and animals wearing clothing. The client wanted the creative focus to be on the animals (mascots). We recreated the mascots as higher-quality images for us to use.
Turning assets into an interactive player, finding ways for viewers to interact with the creative
What is TK MAX?
– Company that sell overproduction, excess stock, and end-of-season items from big brands.
Once again, we used an image of a lamb and created outfits for every season. We did the same with the background image, adapting it for each season.
We received a link to a Facebook video
What is the task?
– Create creatives featuring Christmas gifts from TK Maxx.
After watching the video, it is clear that the focus is on gifts. We could not work with video screenshots due to quality issues, so we recreated them in higher quality and developed the concept around these items.