DMEXCO 2026

DMEXCO 2026 brought together the brightest minds in digital marketing, and we were proud to be part of it as a sponsor of the MMA DACH booth. From the moment the doors opened, hall 6 was buzzing with energy, and our team was right in the middle of it, meeting partners, catching up with industry friends, and talking through what’s next in video, Connected TV, and AI.

The conversations we had reflected exactly where the industry is heading. Publishers, advertisers, and tech partners stopped by to discuss how contextual intelligence, CTV, and AI-driven solutions are shaping the open digital sphere, and how we at ShowHeroes continue to build it alongside our partners.

Of course, no DMEXCO visit would be complete without a little extra fun. Visitors who stopped by the Booth had the chance to enter our Smart TV giveaway, and we loved seeing so many of you take part between sessions.

One of the highlights of the day was our Global VP, Connected TV, Sarah Lewis, catching up with Mediashotz to talk about where CTV is heading and what lies ahead for digital advertising. Sarah shared her perspective on CTV as the new TV, dropping its digital distinction while retaining advanced targeting, home screen formats, and pause ads. She also spoke about format-first creative, adapting length and interaction to the screen to drive real engagement, and the role of human-centric AI in scaling advertising tasks without losing empathy and strategic decision-making. Looking ahead to 2027, Sarah pointed to the rise of Agentic AI, cross-screen integration, and the growing power of retail data on the big screen.

A huge thank you to our partners for the great conversations, and to everyone who came by to say hello. Moments like these remind us why we do what we do, bringing people together to shape the future of digital advertising.

We'll see you again next year at DMEXCO!