Overview
Turning premium CTV placement into measurable brand lift and purchase intent.
Reaching the audience linear TV can no longer reach.
Ninja is one of the fastest-growing kitchen appliance brands, but reaching today's streaming-first households requires more than traditional television. As consumers increasingly split their time across Connected TV and premium streaming environments, Ninja wanted to connect with audiences already showing strong purchase intent for kitchen appliances.
Rather than relying on cookies, the campaign combined premium CTV placement with MediaMarkt's 1st Party Retail Media Data to reach high-intent households directly on the Titan OS homescreen—the moment viewers begin choosing what to watch.
THE CHALLENGE
Going beyond delivery to measure real brand impact.
Ninja's campaign aimed to prove that premium CTV placement and cookieless targeting could do more than generate impressions. The goal was to understand how effectively the campaign influenced awareness, consideration, and purchase intent among audiences who have already moved away from traditional TV.
THE STRATEGY
Premium placement, powered by 1st Party Retail Media Data.
ShowHeroes activated a CTV Homepage Ad on Titan OS, combining premium homescreen visibility with MediaMarkt's 1st Party Retail Media Data to reach high-intent audiences in a brand-safe, cookieless environment. The strategy focused on incremental reach, placing Ninja in front of viewers who are increasingly unreachable through traditional linear TV.
THE RESULTS
Strong delivery. Even stronger brand impact.
The campaign delivered exceptional performance across both delivery and brand lift metrics, proving that premium CTV placement translated into measurable business outcomes.
- 97.98% VTR
- 70% incremental reach beyond linear TV
- 81/100 Impact Score
- Top 5% across Happydemics Brand Lift Studies for Consideration, Interest, Purchase Intent, and Ad Recall.