Explore the process of extending campaign content beyond traditional marketing channels and integrating it thoughtfully into our product experiences. By repurposing and adapting video assets with care, we create designs that strengthen brand identity, enhance user engagement, and bring campaigns to life within the product environment.
EXAMPLE FROM TK-Maxx MOCKUP
> We took screenshots from a video that contains environment and animals wearing clothing. The client wanted the creative focus to be on the animals (mascots). We recreated the mascots as higher-quality images for us to use.
> Turning assets into branded player
> Turning assets into an interactive player, finding ways for viewers to interact with the creative
What is TK MAX?
– Company that sell overproduction, excess stock, and end-of-season items from big brands.
> Once again, we used an image of a lamb and created outfits for every season. We did the same with the background image, adapting it for each season.
We received a link to a Facebook video.
What is the task?
– Create creatives featuring Christmas gifts from TK Maxx.
> After watching the video, it is clear that the focus is on gifts. We could not work with video screenshots due to quality issues, so we recreated them in higher quality and developed the concept around these items.
> Turning assets into CTV and OLV 16:9, 1:1 FORMATS
EXAMPLE FROM INDEED MOCKUP
We received a professional commercial video that didn’t include any assets
> By analyzing the client’s ad video, we identified the key focus points of the campaign. In this case, the woman and the phone are the central elements. The background image, featuring castle walls, symbolizes job opportunities within the city. We refined the composition to make the woman and background clearer, and then developed our branded player.
How far can we go?
Let’s explore what we can create for clients who have no video content or creative assets available
A client only has a logo, a product description, and an initial idea for the product they intend to advertise.
ENERBERRY – A CONCEPTUAL BRAND OF ENERGY DRINKS INSPIRED BY NATURAL INGREDIENTS.
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We can design an aluminum can, developing the label layout and copy based on the imagined product direction.
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A video can be created that amplifies the product experience, turning it into a bold “berry explosion” moment within the ad.
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In the end, the design can be turned into our branded player and adapted for a CTV ad format.
