we are
• live
in the age of video

with traditional media being overtaken by the internet

by 2022, video will account for 82% of all internet traffic

google & facebook are the most popular platforms for watching videos

They secure the

vast majority of digital video ad spends

(more than 55% in the U.S. in 2018 alone).

but with

data privacy concerns

user generated content

personalized feeds

due to

Lack of Transparency in Pricing Models

fake views

Unsafe Environment

brands now demand reliable
communication channels

01

incremental reach

02

brand
safety

03

best
results

CONQUER
THE AGE OF VIDEO

With Showheroes

01

Incremental
Instream reach

through Premium
channel placement

New users who can’t be reached via Google, Facebook or other channels, but only via ShowHeroes

premium
channel placement

User visits food.com

User visits food.com

02

Brand safety

through matching
video content

Selection of matching video content for each webpage using ShowHeroes Harvester and ShowHeroes Semantic Matching Engine

matching
video content

ShowHeroes serves a contextually relevant content clip

ShowHeroes serves a contextually relevant content clip

Matching video content selection & distribution:

Showheroes
harvester

scans website for keywords, url, context etc.

Matching video content selection & targeting:

Showheroes semantic
matching engine

01

Categorizes website & automatic exclusion of negative, non brand safe context (overall & campaign based)

Matching video content selection & targeting:

ShowHeroes semantic
matching engine

02

Selects matched content from ShowHeroes Video Library (25.000+ clips)

Matching video content provides

100% Brand Safety

03

Best results

through targeted video ad distribution

Matching video ads selection and targeting with ShowHeroes AdHero

video ad
distribution

After 6 seconds a targeted mid-roll is played

After 6 seconds a targeted mid-roll is played

How video ad distribution works:

Showheroes
AdHero

Identifies and delivers matching ads from direct + programmatic demand sources

targeted video ad distribution provides

Best Results

Overall better campaign performance, especially for brand building and engagement.

45 mm

unique users

95%

vtr

65%

viewability

summary: ShowHeroes for advertisers offers

constant
reach

higher
engagement

measurable
performance

Thank you!