How Advertisers and Publishers Can Score With the UEFA Championship
Advertising is all about getting eyes on your brand, and few events have more focused eyes (in number and intensity!) than the annual EUFA European Championship.
Advertising in Video Games Explained
In-game advertising today holds potential for ads on bigger screens and displayed in much more immersive ways in more complex game worlds – potential which is already beginning to be realized.
The Future of Programmatic Advertising
The future of programmatic advertising is defined by far more than simply growth. We’re taking a look at four key areas that are defining programmatic advertising’s future.
Attention measurement is essential for privacy protecting advertising
The domination of performance-based advertising is over, and a new approach that prioritizes privacy and brand recognition is necessary.
Top 6 Cookieless Advertising Solutions
Third-party cookies were a keystone of digital advertising for the better part of a decade – here's how cookieless advertising has evolved.
ShowHeroes Brand Success Story: BlueMovement increase impact in the Dutch market
BlueMovement teamed up with ShowHeroes and Merkle to deliver and analyze a contextual advertising campaign that surpassed ambitious goals.
ShowHeroes Publisher Success Story: Petit Futé is expanding inventory
In November 2020, Petit Futé partnered with ShowHeroes looking to create and expand its premium instream inventory and to boost its monetization efforts.
Video formats for publishers to build content at scale
Our new content units, SiteLoop and ClipChoice, supercharge engagement on your site and unlock new monetization opportunities.
How attention metrics can make advertising more sustainable
Attention metrics help advertisers create more engaging advertising, and they help advertisers make advertising sustainable, too.