Showheroes
Blog
SHOWHEROES PUBLISHER SUCCESS STORY: AMAYZINE ARE CREATING EXCLUSIVE VIDEO CONTENT
Lifestyle platform Amayzine and ShowHeroes Group have announced that they are both extending their partnership for another year and expanding into video production.
IAB TECH LAB’S CONTROVERSIAL DEFINITION OF INSTREAM ADVERTISING
IAB Tech Lab has re-defined instream advertising and caused a storm of controversy. We've explained the situation.
LEVERAGING ATTENTION METRICS FOR DIGITAL ADVERTISING
Impressions don't give the full story of how ads are viewed by users. Attention metrics give insights that are far more valuable.
UNDERSTANDING IAB EUROPE’S DEFINITION OF SUSTAINABLE ADVERTISING
IAB Europe recently set out a clear, exhaustive definition of 'sustainable advertising'. We've broken it down.
WHAT IS APP-ADS.TXT?
IAB’s ads.txt initiative is an industry-standard in advertising. So what is its alternate version, app-ads.txt, and why is it important?
SPO: TOOLS ALONE WON'T REFORM PROGRAMMATIC ADVERTISING
Supply Path Optimization (SPO) needs to respond to new economic and ecological challenges.
GLOBAL CTV TRENDS FOR 2023 AND BEYOND
We’re taking a deep dive into three of the world’s major digital advertising markets to see how they’ll be utilizing CTV in the near future.
UNLOCKING CTV'S POTENTIAL IN LATIN AMERICA
Ángel Pascual, Regional Director for Latin America at ShowHeroes Group, explains why the opportunities for CTV in Latin America are so exciting.
WHAT IS BRAND SUITABILITY?
Brand safety is the baseline that every advertiser and publisher expects. Stopping after securing brand safety, though, is a misstep many marketers make, and running the extra mile and securing brand suitability can make all the difference.