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UNDERSTANDING IAB EUROPE’S DEFINITION OF SUSTAINABLE ADVERTISING
IAB Europe recently set out a clear, exhaustive definition of 'sustainable advertising'. We've broken it down.
WHAT IS APP-ADS.TXT?
IAB’s ads.txt initiative is an industry-standard in advertising. So what is its alternate version, app-ads.txt, and why is it important?
SPO: TOOLS ALONE WON'T REFORM PROGRAMMATIC ADVERTISING
Supply Path Optimization (SPO) needs to respond to new economic and ecological challenges.
GLOBAL CTV TRENDS FOR 2023 AND BEYOND
We’re taking a deep dive into three of the world’s major digital advertising markets to see how they’ll be utilizing CTV in the near future.
UNLOCKING CTV'S POTENTIAL IN LATIN AMERICA
Ángel Pascual, Regional Director for Latin America at ShowHeroes Group, explains why the opportunities for CTV in Latin America are so exciting.
WHAT IS BRAND SUITABILITY?
Brand safety is the baseline that every advertiser and publisher expects. Stopping after securing brand safety, though, is a misstep many marketers make, and running the extra mile and securing brand suitability can make all the difference.
SHOWHEROES PUBLISHER SUCCESS STORY: ACHIEVING TRUE INCREMENTAL VIDEO WITH NETPOINT MEDIA
The long-term collaboration between Netpoint Media and ShowHeroes shows how publishers can significantly increase their yield.
SHOWHEROES NEW ENGAGING AD FORMATS MAXIMIZE USER ATTENTION
ShowHeroes has launched two new engaging ad formats – ‘Widescreen’ and ‘Expander’ – which push the boundaries of creativity in video advertising, while improving the user experience.
PROGRAMMATIC AD FRAUD: A MULTI-BILLION DOLLAR INDUSTRY
Programmatic advertising was worth a whopping $418 billion in 2021. The industry’s relatively basic foundational practice – buying advertising ‘real estate’ on sites and displaying ads there – provides massive revenue, but it’s also host to fraud.