Supply Path Optimization (SPO) needs to respond to new economic and ecological challenges.
GLOBAL CTV TRENDS FOR 2023 AND BEYOND
We’re taking a deep dive into three of the world’s major digital advertising markets to see how they’ll be utilizing CTV in the near future.
UNLOCKING CTV'S POTENTIAL IN LATIN AMERICA
Ángel Pascual, Regional Director for Latin America at ShowHeroes Group, explains why the opportunities for CTV in Latin America are so exciting.
WHAT IS BRAND SUITABILITY?
Brand safety is the baseline that every advertiser and publisher expects. Stopping after securing brand safety, though, is a misstep many marketers make, and running the extra mile and securing brand suitability can make all the difference.