ShowHeroes’ Award-Winning Campaigns from The Wires

At this year’s 2024 The Wires Awards, ShowHeroes was honored to receive recognition for two outstanding campaigns that showcased the innovation, creativity, and powerful partnerships at the heart of our work. Here’s a breakdown of our award-winning campaigns and what made them stand out in the industry.

Photo (from left to right): Charles Cadbury – CEO of Say It Now, Charlie Litster – ShowHeroes Agency Director, Olympian Beth Shriever MBE

1. WIN: Best Regional Campaign – Americas

Unilever & ShowHeroes’ Voice Command Innovation

Campaign:
Unilever & ShowHeroes Launch the First Voice Command Branded Player for CTV in Brazil

Partners:
Unilever, Say It Now, Initiative (Mediabrands Group)

This campaign was a first for Brazil—a Voice Command Branded Player, allowing viewers to simply say, “Alexa, open Rexona” during the Black Friday season. The idea was simple but revolutionary: bring a seamless shopping experience directly to Connected TV, merging CTV with smart speaker technology for a direct path to purchase.

Results:
– With 200,000+ impressions and a 97% view-through rate, we were thrilled to see such a positive response.

– Double the voice-through rate compared to similar campaigns was a standout, especially for Black Friday.

– The 16% conversion rate really validated this approach, showing that convenience and innovation can go hand-in-hand.

This campaign showcased how much potential lies in blending smart tech with convenience for viewers. The Unilever team truly helped us push boundaries with this one.

2. Highly Commended: Best Use of CTV Technology

ShowHeroes & Citroën ë-C4’s Green CTV Campaign

Campaign:
Driving Creativity: ShowHeroes & Publicis Group UK on Citroën’s ë-C4 CTV Campaign

Partners:
Citroën, Publicis Group UK – Starcom

For the Citroën ë-C4 campaign, we leaned into the family-friendly appeal of CTV, pairing it with a sustainable angle. We created a Branded Player with an animated QR code and showcased personalized UK travel destinations, tapping into that nostalgia for family road trips—all while offsetting our carbon footprint with Scope3.

Results:
– 95% VTR and a 42% brand recall proved that family-oriented and green messaging resonates.

– A 314% boost in ad recall** and a 400% increase in brand preference underscored the campaign’s emotional impact.

– The carbon offsets helped reinforce Citroën’s commitment to sustainability, making this campaign memorable on many levels.

This campaign was a joy to create with Citroën and Publicis Group UK. It’s always rewarding to see sustainable practices resonate so strongly with audiences.

Looking Ahead

These awards mean so much to us because they recognize the synergy of innovation, audience connection, and purpose. We’re proud of what we’ve achieved alongside our amazing partners, and we’re inspired to keep pushing the boundaries of digital advertising.

Want to chat more about how ShowHeroes can create impactful campaigns?

Let’s connect and explore what’s possible for your brand!