H&M

H&M and ShowHeroes drove impactful awareness for Brazil’s launch.

CLIENT BRIEFING

H&M marked its arrival in Brazil with a digital-first strategy aimed at understanding how a new global fashion brand could connect with Brazilian audiences. The campaign sought to measure brand recall, interest, and emotional connection among target consumers, analyzing how the digital experience could introduce H&M’s values and style to a new market. Through a combination of creative storytelling and precise targeting across premium digital environments, the brand explored audience perception and engagement at each stage of the funnel. The main objective was to identify how creativity and media performance could build awareness and desirability for a brand entering a competitive landscape. The results revealed strong audience resonance — 67% of viewers expressed a positive perception of the campaign, 58% showed clear interest in the brand, and there was a lift of more than 23% in consideration among exposed users. These insights offered a powerful understanding of the brand’s appeal in Brazil, guiding future creative and media strategies to strengthen H&M’s positioning in the market.

SHOWHEROES AD SOLUTION

For H&M's arrival in Brazil, the brand partnered with ShowHeroes for its media launch and market research. Supported by investigative brand lift research and creative diagnostics, we deepened our understanding of how to strengthen the brand's connection with its audience. The campaign was run on premium AVOD inventory, ensuring a high-quality, high-impact environment.

31 p.p Brand Image uplift