Netflix

Netflix pioneered an Always On strategy on Connected TV in Chile

CLIENT BRIEFING

Netflix sought to strengthen its constant presence in users’ top of mind, promoting its monthly catalog without creating advertising saturation. The challenge was to find a strategy capable of maintaining continuous and effective exposure — ensuring awareness and sustained attention — while preserving the viewer experience in premium environments such as CTV. The client’s need focused on identifying an efficient Always On communication model that combined massive reach, consistency, and innovation, consolidating Netflix as a leading entertainment reference across high-quality digital media

SHOWHEROES AD SOLUTION

With the Cartelera campaign, Netflix became a pioneer in bringing an Always On strategy to Connected TV in Chile. Over seven consecutive months in AVOD environments, the brand successfully combined massive reach with premium exposure quality, reaching more than 2 million users, achieving a VTR above 97%, and a viewability rate of over 99%. This innovative approach ensured maximum attention and established Netflix as a benchmark for entertainment and consistency across digital media.

97% < VTR