Setur

Setur RS and ShowHeroes pioneered Brazil’s first Voice Command tourism campaign.

CLIENT BRIEFING

Setur-RS embraced innovation by pioneering Brazil’s first public sector campaign to integrate voice-command interaction via Alexa on Connected TV. The initiative sought to elevate the way audiences engage with tourism content — transforming traditional advertising into an immersive and interactive experience. By merging creativity and technology, the campaign invited viewers to explore Rio Grande do Sul’s iconic winter destinations through direct voice interaction, accessing exclusive travel insights without leaving the CTV environment. The challenge was to create a seamless bridge between inspiration and action, using innovative voice technology to promote awareness and engagement while maintaining a premium viewing experience. The results reinforced the success of this innovative approach: the campaign achieved a 26.7% conversion rate, more than 10% above the benchmark, positioning Setur-RS as a trailblazer in digital innovation within Brazil’s public communication landscape and redefining how tourism campaigns can connect with audiences through smart, interactive storytelling.

SHOWHEROES AD SOLUTION

Setur Rio Grande do Sul is betting on innovation with a voice command campaign to promote Winter in Rio Grande do Sul. In partnership with ShowHeroes, the Department of Tourism launched an unprecedented activation via Alexa, inviting users to discover the unique experiences of the season. With this action, Setur RS positions itself as a pioneer in digital communication for destinations.

5.5 p.p above VTR benchmark