VICHY

Vichy and ShowHeroes unlocked creative insights, Gallery for awareness, Draft for performance.

CLIENT BRIEFING

L’Oréal Vichy sought to identify which creative version generated greater memorability and product favorability among its audiences, within the framework of an Always On campaign aimed at strengthening its brand positioning and recall. The challenge was to determine, through an A/B Brand Lift test, which of the two executions - Gallery or Draft - connected better with the audience and achieved stronger indicators of awareness and positive product perception. The client’s need was to have both quantitative and qualitative evidence to guide its future creative strategies, ensuring that each piece communicates Vichy’s attributes more effectively and maximizes brand equity and consideration results.

SHOWHEROES AD SOLUTION

Vichy, a leading skincare brand, partnered with ShowHeroes to launch an Always On online video campaign between April and July 2025. Through an A/B test of creatives (Gallery vs. Draft), the brand evaluated retention, direct response, and ad recall, achieving outstanding metrics. The study confirmed that Gallery is the ideal format to boost awareness and memorability, strengthening brand metrics, while Draft proved more effective in generating engagement and direct response, maximizing CTR and supporting conversion objectives.

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