SHOWHEROES BETTER MEDIA
BUILT WITH EMPATHY AT
OUR CORE
- As a responsible ad tech company, we aim to balance people, planet, and profit.
- Our Better Media Framework is ShowHeroes commitment to ethical, sustainable, privacy-protecting and diversity-focused business.
- Our long-term commitment is to positively impact our environment, community, employees, and the wider world.
RELEVANCE
AT THE HEART OF OUR BUSINESS MODEL
Relevance fuels unique content and yield offerings for publishers, as well as quality creative production and campaign delivery for advertisers. As a result, it provides the best on-page experience for users.
- Publishers effectively monetize from incremental video inventory
- Advertisers achieve maximum brand safety and suitability
- Users experience privacy-compliant content and ads
Co-Publishing & Monetization
Publishers
access an extensive library of premium video content combined with ShowHeroes Studios’ video production capabilities. Improve on-page experience, attention metrics and engagement KPIs with ShowHeroes as a co-publisher.
Brand suitability & Innovation
Advertisers
achieve maximum brand safety and suitability with proprietary tech and premium placements. Future proof campaigns with outstanding creative production and cookieless targeting technology that drives value and relevance.
Content Experience & Privacy
Users
experience creative and engaging storytelling combined with contextually-matched ad content that respects their privacy and preferences. Engage with authentic content that appeals to diverse preferences and interests while representing all cultures and ethnicities.
FOUR PILLARS OF BETTER MEDIA
SUSTAINABLE MEDIA
Think global, act local
Our sustainable media approach is facilitated by a premium publisher network made up of hand-picked partners with diverse and local voices who share the same Better Media ethos.
Long-lasting relationships with publishers are upheld, and as a co-publisher, we exemplify editorial excellence through quality journalism from reliable information and entertainment sources.
DATA ETHICS
Choose a privacy-first approach
By using SemanticHero’s semantic targeting to deliver value and relevance for both users and advertisers without harvesting user data and refraining from any user profiling or remarketing tactics, user data is protected at every step. Viewability, brand safety, ad quality, and verification are measured and ensured through long-term relationships with MOAT, IAS, DoubleVerify, and Adalyser.
We’re committed to applying the same ethical, privacy, and social standards across all markets.
ENVIRONMENTAL FOOTPRINT
Be mindful of the resources we share
We’re committed to tracking and reducing our environmental footprint from developing, producing, and running the business through partnerships with carbon measurement and management platforms Cedara and Scope3.
Furthermore, server scaling and highly compressed and adaptive video streams reduce unnecessary bandwidth and resource usage.
We’re holding business partners across the whole value chain accountable for their influence on the environment.
DIVERSITY, EQUITY & INCLUSION
Show respect for each other
Diversity, equity and integration principles shape our culture, operations and client relationships.
ShowHeroes actively fosters a culture of transparency and acceptance through open communication and awareness initiatives. We produce authentic and inclusive content that accurately represents today’s society and is relevant for diverse preferences, cultures and hyperlocal ethnicities.
In our product portfolio, we also offer special donation ad formats with advertising clients for various charities.
LET’S DRIVE CHANGE
TOGETHER
Tanya Priyank
Director International Growth & Better Media
Get in touch…
...with us to understand our Better Media Framework and how to align with these principles as our partner.