SHOWHEROES BETTER MEDIA
BUILT WITH EMPATHY AT
OUR CORE
- As a responsible ad tech company, we aim to balance people, planet, and profit.
- Our Better Media Framework is ShowHeroes commitment to ethical, sustainable, technology-driven, privacy-protecting and diversity-focused business.
- Our long-term commitment is to positively impact our environment, community, employees, and the wider world.
RELEVANCE
AT THE HEART OF OUR BUSINESS MODEL
Relevance fuels unique content and yield offerings for publishers, as well as quality creative production and campaign delivery for advertisers. As a result, it provides the best on-page experience for users.
- Publishers effectively monetize from incremental video inventory
- Advertisers achieve maximum brand safety and suitability
- Users experience privacy-compliant content and ads
Co-Publishing & Monetization
Publishers
access an extensive library of premium video content combined with ShowHeroes Studios’ video production capabilities. Improve on-page experience, attention metrics and engagement KPIs with ShowHeroes as a co-publisher.
Brand suitability & Innovation
Advertisers
achieve maximum brand safety and suitability with proprietary tech and premium placements. Future proof campaigns with outstanding creative production and cookieless targeting technology that drives value and relevance.
Content Experience & Privacy
Users
experience creative and engaging storytelling combined with contextually-matched ad content that respects their privacy and preferences. Engage with authentic content that appeals to diverse preferences and interests while representing all cultures and ethnicities.
FIVE PILLARS OF BETTER MEDIA
CONTENT & CREATIVITY
Think global, act local
Better media is built with strong, independent supply partners. Value within this ecosystem is derived from creativity and innovation.
Our premium publisher network is made up of hand-picked partners with diverse and local voices who share the same Better Media ethos.
As a co-publisher, we exemplify editorial excellence through quality journalism from reliable information and entertainment sources ensuring brand safety and suitability.
DATA ETHICS
Choose a privacy-first approach
SemanticHero’s semantic targeting technology delivers value and relevance for both users and advertisers without harvesting user data and refrains from any user profiling or remarketing tactics. User data is protected at every step.
Viewability, brand safety, ad quality, and verification are measured and ensured through long-term relationships with MOAT, IAS, DoubleVerify, and Adalyser.
We’re committed to applying the same ethical, privacy, and social standards across all markets.
ARTIFICIAL INTELLIGENCE
Embrace and test new technologies
We embrace and actively test new technologies to further develop our best-in-class creativity, performance and distribution across our global network. ShowHeroes has been incorporating artificial intelligence with our machine learning technology since 2020.
AI algorithms and applications offer enormous potential, driving some of the most important developments in our industry. Generative AI tools offer exciting potential and positively impact the amount and quality of video content and ads available.
When given access to the right data, AI is the perfect catalyst for relevance, which directly translates into user engagement.
ENVIRONMENTAL FOOTPRINT
Be mindful of the resources we share
We record, actively reduce and then compensate for our CO2 footprint through partnerships with carbon measurement and management platforms Cedara and Scope3. We aim to achieve net zero before 2030.
By applying dynamic scaling and energy-efficient servers and producing highly compressed and adaptive video streams we reduce unnecessary bandwidth and resource usage.
We’re holding business partners across the whole value chain accountable for their influence on the environment.
DIVERSITY, EQUITY & INCLUSION
Show respect for each other
Diversity, equity, and inclusion principles shape our culture, operations and client relationships.
We actively foster a culture of awareness and acceptance through open communication and ESG initiatives. Our authentic and inclusive content is representative of today’s society and is designed to be relevant for the diverse preferences and interests of all people, cultures and ethnicities.
In our product portfolio, we offer special charity ad formats to raise awareness together with our advertising clients and partners.
ShowHeroes’ DE&I Task Forces propose and conduct improvements throughout all company structures and markets.
LET’S DRIVE CHANGE
TOGETHER
Tanya Priyank
VP International Growth & Better Media
Get in touch…
...with us to understand our Better Media Framework and how to align with these principles as our partner.
