Engaging Formats - ShowHeroes

OUR NEW ENGAGING AD FORMATS

Cut through the noise

Stand out with our new interactive video products which rely on active engagement by the user: With a 5-10 second video loop they capture the user’s attention and unfold their full ad message on demand.

Consider these engaging ads a blank canvas to create outstanding ad experiences on. Our in-house team of visual artists, video experts and creative consultants at ShowHeroes Studios will deliver excellent conceptual and creative work already included in your package.

WIDESCREEN

As the average user attention span has decreased 33% – reaching 8 seconds – the use of compelling ad creatives is key to success.

Widescreen is a full-attention video ad with optional elements added as an overlay.

This format is ad consumption by choice and guarantees high brand recognition combined with a positive advertising experience.

Benefits for advertisers:

Non-intrusive ad format
Compelling brand experience
Plenty of customization options

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EXPANDER

Advertisers looking to stand out will be able to translate their goals into extraordinary campaigns with the Expander format. It unfolds as a full-featured microsite when clicked.

Multiple click-outs and sections of text, visuals and video are available. With more brand interaction, this format offers even higher dwell time – internal studies show 18 seconds interaction time on average.

The Expander Ad format consists of a video loop to attract attention but will only trigger the complete marketing message on click.

Benefits for advertisers:

Rich media brand experience / Multiple click-outs and interactive elements / High brand recognition

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WELCOME TO THE AGE OF ENGAGEMENT

Capture the users’ attention

Interactive videos are 32% more memorable than traditional videos.

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Enhance your brand's storytelling

Interactive videos yield a 10% higher conversion rate compared to Google Ads or YouTube.

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Boost engagement

35% of businesses that leverage interactive videos showed an increase in their conversion rate and experienced a growth in their sales by 25%.

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Adam Svensson

Marketing Manager Nordics - Merrell

”The Expander is a great media format to first get consumer attention and then seamlessly transfer the consumer from an initial ad to a microsite where we really can express our brand in a creative and effective way. The format is really easy to customize and has many possibilities. The process from start to end with ShowHeroes Group has been flawless.”