SHOWHEROES GREEN MEDIA
SHOWHEROES GREEN MEDIA
DECARBONIZE
DIGITAL
ADVERTISING
WHY CARBON-NEUTRAL MEDIA MATTERS
45% of shoppers
would be prepared to stop buying their favourite brands if they refused to commit to measuring their product carbon footprint. This rate has doubled over the past year from 22%.
56% of people
would be more loyal to a brand if they could see at a glance that it was taking steps to reduce its carbon footprint.
73% of consumers
say that brands must act now for the good of society and the planet, desperately seeking for brands that will make a meaningful difference.
LAUNCH YOUR GREEN MEDIA CAMPAIGN
Buy carbon-neutral media from our premium publisher network. Run your campaigns in brand-safe and suitable environments that are ready for the cookieless future. Achieve excellent results with innovative and engaging video formats.
- VIEWABILITY 70% +
- BRAND SAFETY 100%
- VIEW THROUGH RATE 70% +
COMPENSATE YOUR AD’S EMISSIONS WITH HIGH-QUALITY CARBON REMOVAL PROJECTS
Carbon removal is essential for meeting global climate goals. ShowHeroes has brought Scope3 on board, the standard that delivers an accurate, comprehensive, and independent emissions model for every company in the digital ecosystem.
Scope3’s portfolio of carbon removal projects is specially curated with highly durable, scientifically vetted projects. Carbon Direct is an early portfolio partner and a science-first carbon management firm. With over 30 of the world’s leading carbon scientists, Carbon Direct has a critical understanding of the risks and opportunities of all carbon technologies.
NATURE-
BASED
PROJECTS
RESTORED OR ENHANCED MANAGEMENT OF ECOSYSTEM TO REMOVE CO2 FROM THE ATMOSPHERE
- Foster biodiversity
- Protect ecosystems
- Engage communities
PROJECTS INCLUDE:
Reforestation – intentional restocking of existing forest and woodlands that have been depleted
TIST – community focused reforestation company with a network of >100,000 farmers
Hybrid
underground
storage
projects
LONG-TERM CO2 SEQUESTRATION USING PLANT-BASED MATERIALS AS FUEL FOR REMOVAL
- Highly durable
- Create job opportunities
PROJECTS INCLUDE:
Biochar – carbon and ash residue from thermal decomposition of organic materials at high temperature
- Pacific Biochar – pioneers in hybrid carbon removal creating biochar and biomass energy plants
- Climate Robotics – Al and robotics company with an innovative, mobile biochar process
GET READY FOR THE ZERO-CARBON FUTURE
LEAD THE CHANGE
Embark on the path to net zero advertising and you’ll be in excellent company alongside our trusted partners for measurement and compensation – all with a science-first approach.
SHIFT YOUR SPEND
Increase spend on suppliers with low carbon intensity and become a steward of sustainable decisions on behalf of your clients’ brands.
MEASURE YOUR IMPACT
Receive accurate reports based on robust and detailed measurement models of an ad’s footprint including all three Greenhouse Gas Protocol scope classifications.
Let’s drive
change together
