The internet has revolutionised the way we work, live and recreate, but it has done so at significant cost to the environment. The increasing demand for online services and the massive amounts of data being stored and processed has led to a significant increase in energy consumption, contributing to greenhouse gas emissions and other environmental problems. In this video series we will demonstrate some actions you can take that will add up to reduce this negative impact and collectively, help Green Your Data.

How Serious

Is The


It’s worth noting that at present, humanity is utilising the resources of 1.7 planets to produce our goods and handle our waste. Interestingly, the internet now generates more carbon emissions globally than the aviation industry, which is often criticized for its environmental impact. However, there are actionable steps that individuals and organisations can take to mitigate these effects and make a significant difference in reducing their carbon footprint.



It’s crucial to recognize that a single digital ad campaign has the potential to produce hundreds of tons of carbon dioxide. Just like physical cargo, digital ads possess weight. Consequently, ads with heavier sizes require more fuel to distribute, leading to increased carbon emissions. As a result, it’s important to prioritize smaller sized ads to minimize emissions. By following these steps, you can ensure that your ads are performing optimally while reducing their environmental impact.

Reduce Hardware


It’s important to recognise that digital hardware is not readily available. In reality, obtaining crucial materials for production, such as lithium, can be an arduous process. For example, it takes about 2.2 million liters of water to produce a single ton of lithium. Meanwhile, cobalt mining remains largely unregulated and poses significant dangers to workers.

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