Nowadays, patients are more proactive than ever when it comes to managing their healthcare necessities. They are willing to research, check reviews, dig into doctors’ records and read the small print until they feel confident that they are choosing the best provider or that they have found the answers to their most pressing questions. Even though healthcare advertising is far from the investment figures of other sectors in the digital ecosystem. A Pulse Point study reflected that consumers interact with healthcare content for longer periods of time than with content from other sectors, such as news, finance and even travel. As a whole, the pharmaceutical industry has shifted around 6% of its total budget from linear TV to digital this year. The main components of the digital mix are:
Display , 42%; Digital video, 30%; Search, 25%
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HOW DOES IT WORK
We enrich our co-publishers’ sites and articles with premium editorial video pieces.
Based on a deep analysis of content and sentiment, our AI-driven semantic engine picks the best video for any given article in real time, creating a highly brand-suitable environment – on every single impression.
It also powers our contextual targeting ensuring that users who are currently interested in campaign-related content will see fitting ads. This results in higher engagement for the video ad and the advertiser’s message itself.
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As a leader in digital sustainable media we serve highly engaging video campaigns in brand safe and brand suitable environments across all screens and platforms.
We control the entire video value chain, from outstanding creative production to distribution and advertising. Our services in crafting video engagement and brand experiences include personalized creative solutions at scale for every advertising element including visual branding and custom CTAs.
Leverage excellent results with innovative, engaging video formats with the highest viewability and view-through rates (VTR).