SHOWHOW ADOPS
ESSENTIAL BEHIND-THE-SCENES OPERATIONS
EDUCATIONAL SESSIONS
FOR VIDEO ADVERTISERS
There’s much more to digital advertising than creativity.
This series explains AdOps, a term that covers a sprawl of essential work that makes digital advertising possible.
Take a peek behind the curtain and learn about what happens behind the scenes – you might just get inspired to join us!
INTRODUCTION TO ADOPS
In our first episode, Irbe Zolneroviča, Global Director of Demand Operations at ShowHeroes, explains what ‘AdOps’ means (and why few working in AdOps use the term themselves.)
FORMATS AND AVAILABLE DATA
Ad formats, meaning the shapes, sizes, and screens that ads appear in and on, are more important than you might think.
Kārlis Kalniņš, Senior Manager of High Impact Media at ShowHeroes, explains.
DEMAND
Think of the advertising industry as split between supply and demand: on the demand side are brands and ad agencies.
Like a painter choosing a frame and placement in an exhibition, brands and agencies want their ads to appear optimally.
Anna Marija Grīnfogele, Senior Ad Operations Manager, explains how that’s achieved.
SUPPLY
On the supply side are publishers, supplying advertising space to advertisers.
From revenue to relevance, publishers have their own goals that ad operatives help meet.
Reinis Graudiņš, Global Head of Supply Ops Western & Northern Europe, is one such operative.
Get in touch…
