MEASURING USER BEHAVIOR
In this collection of video learning sessions our host Kay Schneider will guide you through attention metrics. Check out the short videos for guidance on the industry-shifting topic.
We’re taking you through the basics in our first episode. Find out what we mean by ‘attention’, ‘metrics’, and why it’s all such a big deal.
In our second session, Kay explains why an ad’s viewability only tells marketers half the story – or, oftentimes, far less than even that.
Attention measurement isn’t reserved for the laboratory – though it can happen there, too. In our third episode, Kay runs you through the science and maths behind attention metrics.
For the final session, Kay explains how attention metrics don’t just help marketers grow profits, but assists them in reducing energy waste as well.
For more educational sessions, check out our
ShowHow series on CTV Advertising!
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