SHOWHOW
BETTER MEDIA:
A FRAMEWORK FOR REAL CHANGE
EDUCATIONAL SESSIONS FOR VIDEO ADVERTISERS
This series explains Better Media, our framework for balancing people, planet, and profit in the digital advertising industry.
INTRODUCTION
TO BETTER MEDIA
In our first episode, Tanya Priyank introduces you to the concept of Better Media and how the ShowHeroes framework is set up.
PILLAR 1:
CONTENT & CREATIVITY
The first of Better Media’s five pillars lays out our commitment to constantly drive creativity and innovation with sustainably produced, high-quality, relevant, and effective media for our long-standing supply partners.
PILLAR 2:
DATA ETHICS
Whether it’s data collection, generation, analysis, or delivery, user privacy needs to be protected. Tanya explains how that’s done while still delivering effective advertising.
PILLAR 3:
ARTIFICIAL
INTELLIGENCE
AI algorithms and applications are driving some of the most important developments in our industry. Tanya breaks down how Generative AI tools offer exciting potential to positively impact the quality and quantity of video content and ads we produce.
PILLAR 4:
THE ENVIRONMENTAL
FOOTPRINT
The internet is responsible for more emissions than the airline industry, and digital advertising makes up a significant part of that. Tanya explains how the industry’s environmental impacts can be reduced.
PILLAR 5:
DIVERSITY, EQUITY
& INCLUSION
The final pillar of Better Media, DE&I, is about how we both create content and provide an environment that enables everyone to thrive, be seen, and feel empowered. We build equity and equaility for all, with individual backgrounds and abilities in mind.
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